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A Good Story Will Capture
& Hold Attention
90% of people believe that a strong narrative in a presentation is critical for engagement.
55% of people say a great story is primarily what holds their focus during a presentation.
46% of presenters feel that the hardest part of creating a successful presentation is crafting a story that COMPELS.
35% of millennials say they will only engage with content they perceive to have a great story or theme.